Creating an objective for campaigns gives us a guide of whether our strategies are successful or not, are still on course not. And so it is imperative that we set our goals properly so that we can have a clear view of what would likely to happen to our marketing campaigns. Having no goal is like competing in a marathon and you don”t know where the finish line is. But setting up a goal has a systematic process or guideline that we should follow not just like buying what we want from a store. And that is where SMART will take place, it is an acronym of five words that will guide us in our decision making process.
What does SMART stand for?
Specific – A specific goal is a more targeted approach of choosing what your objective may be because it can be easier to achieve rather than using a general goal. We can compare this to having a long-tail keyword, long-tail keywords may be easier to rank with rather than targeting head keywords.
Measurable – Create a method or criteria to measure your improvements as you go towards your goal. Doing so will keep you on track of your projects and this will be your warning device if you are on the verge of a down hill path. (failure)
Attainable – This will help you know what goal is the most important to you thus being your priority which you will begin think of ways to make them come true. Doing this will also make you realize what are your traits, attitude, strengths as well as your weaknesses.
Realistic – Being realistic will determine if your goals are specific, attainable time-bounded. It may be hard to achieve but it is still possible to do. Insane objectives will likely turn into a failure accompanied by disappointment.
Time-bounded – Make sure you have set a certain time-frame for your projects because this will help you measure the progress of your work. Having no exact date will make it look like you”re disinterested in your client”s campaign.
Having a clear and precise goal is your key to success, its also assurance that your marketing efforts will not go to waste. You should make at least 10 clear objectives and choose which is the most important that you should work on first. Work for it, analyze your progress and see which one still need to focus on.